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Midpandemic Marketing

Marketing can be challenging for a small business owner. Add in an ongoing pandemic to the equation and 'marketing' can translate to 'meltdown'. The small business promotional model has changed quite a bit in the last couple of unusual years. A number of business owners and entrepreneurs have reached out to us requesting help. How does a small business navigate this new and changing world...

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Fear of a cybersecurity breach can keep us worried. Everyone who uses a computer is at risk of external threats from cyberattacks and breach in security. Fortunately, there are quick and easy ways to protect yourself from cyber strikes and keep your information under lock and key.  We’ve got 7 quick ways to safeguard your system from online insurgents so you can feel secure in...

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Are there any New Year’s Resolutions that you can make today to set up your business for a successful 2022? The week after Christmas is the perfect time to reflect on the past year. Before you start counting up all of the things you didn’t check off of last year’s to-do list, we've compiled a list of ideas we hope will provide inspiration as you look...

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There is no one-size-fits-all approach when it comes to social media marketing. As an admin on over 20 Facebook accounts, I can assure you that the strategies at your fingertips are as varied and diverse as the type of people to whom you can market your goods, services, and philanthropies. But the great thing about social media is that the options are limitless and always...

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