As we approach peak shopping season, most businesses are gearing up to fill demand for their busiest quarter of the year. This could mean doubling marketing efforts, hiring seasonal workers, and offering special promotions to drive those end of year sales. This is also a great opportunity to assess where you stand with your promotional efforts. Are your sales stagnant, or are they skyrocketing compared...

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Midpandemic Marketing

Marketing can be challenging for a small business owner. Add in an ongoing pandemic to the equation and 'marketing' can translate to 'meltdown'. The small business promotional model has changed quite a bit in the last couple of unusual years. A number of business owners and entrepreneurs have reached out to us requesting help. How does a small business navigate this new and changing world...

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