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July 2022

Does a department store keep the same display for years? Does the visual presentations in their store window stay the same or do they change frequently?  Physical stores nailed the marketing technique of visual merchandising from the beginning. Appealing visuals with eye-catching gadgets, apparel, or consumables paired with easy-to-locate pricing and store layouts that navigate traffic clearly to checkout counters create the perfect shopping atmosphere...

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Posting on social media seems easy, right? Sure, anyone can snap a picture of their fancy Nashville brunch, slap a hashtag in the caption and call it a day. Boom – the likes start rolling in! But when it comes to your business, does posting seem like second nature, or a daunting task? Our marketing team lives by what we coin the 50/20/20/10 rule for...

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