“I need simple, affordable ways to promote my business. Where do I start?”
Does this sound familiar? At Twin Oaks Technology, we hear this question on a daily basis. This question is so common, we knew we needed to share our ‘Marketing Made Easy Top Ten List.’ This quick reference list is filled with solutions that you can use to start marketing your business or organization today. Since we know how valuable your time is, these tactics were comprised in an effort to provide solutions that are affordable, quick, and easy.
In this post, you’ll learn how to:
- Promote your business using free or affordable techniques;
- Discover effective methods of marketing your business that are easy to implement;
- Strengthen the online presence of your organization.
Let’s dive in.
1. Get Oh So Social
If you haven’t already set up a social media site for your business, you are missing out on a huge opportunity to grow a community of followers and show off your unique attributes. Using Facebook, Twitter, YouTube, Instagram, LinkedIn, TikTok, and others, your business can engage with diverse audiences while connecting and establishing trust with customers. In short, the key is to remain active and true to your brand while remaining dedicated to the vision you have in place for your organization’s service or product.
2. Try An Email Marketing Campaign
Promoting business via email is by no means a new recent strategy, but it is a powerful method of boosting visibility. First, enlist a free or affordable marketing service such as MailChimp or Constant Contact. Next, establish an email subscriber list and craft content that clearly represents your organization’s service or product. It’s important to stay cohesive, relative, and conscious of the voice of your brand. Equally important, it’s recommended to include a call to action that motivates your readers to take the next step and engage.
Get creative and have fun with it! Rally even more interest by initiating a giveaway or contest, or providing a discount/coupon. With a little time, this is one of the easiest and most efficient strategies to grow your brand quickly.
3. All Systems Go With SEO [Search Engine Optimization]
Search Engine Optimization has become a critical piece of the online marketing pie. SEO is a process that uses search engine results to enhance the type and amount of traffic that your website receives. When one of your future customers uses an internet search engine such as Google or Bing, it’s technology explores (AKA crawls + indexes) the internet to find the most suitable results. Most often, the list of search engine results is comprised of ads and other dynamic features that are contingent upon the search request.
The process that SEO technology uses has the potential to greatly increase the traffic to your online business presence. In particular, the Google’s SEO Starter Guide can help organizations and businesses identify the best SEO methods. It provides a step-by-step approach to making small changes that will create a large impact over time.
4. Optimize To Maximize: Using The Google My Business Feature
Utilizing Google My Business is a free and quick method of marketing a business. This solution creates an online Google business listing that helps customers find your business, hours of operation, contact information, reviews, testimonials, website, and much more. Of course, for this tool to be effective, users must be as thorough as possible. First, complete a business profile. Second, verify ownership through the Google My Business Account. Finally, and most importantly, optimize the profile. Specifically, to optimize means taking steps to maximize the results your organization can achieve from your Google My Business profile.
There are various ways to achieve peak optimization methods. To begin, input the most up-to-date and comprehensive information about your business. Select appropriate and relevant business categories and upload high quality images and videos that are fitting and significant to the business brand. With this in mind, be sure to include positive and honest customer reviews.
5. Blogging Along
Your business has a story. Why not tell it? Establishing a routine blog allows customers to engage with you and your business. Additionally, it helps your followers to recognize the individuals who stand behind the business and strengthen trust in your brand. Moreover, it’s another opportunity to stay in the loop with customer needs, enhance visibility, and improve SEO results.
While regular blog maintenance may seem daunting, remember that your blog is the channel for the direct voice of your business. Blog lingo doesn’t have to be fancy, and your vocabulary does not have to be extensive. On the contrary, the important thing is to stay mindful of the importance of using your blogsite to regularly touch base with your customers.
6. Concoct A Collaboration
Team up with an organization or business in your field – not your immediate competition – and join forces on a program, project, or activity. A partnership like this provides both organizations the opportunity to expand their respective customer base. In addition, this solution showcases the collaborative spirit of your business. Moreover, this type of alliance generates a potentially lucrative intersection where product meets service.
Video marketing is extremely popular and has great potential to be highly effective. Freelance professional videographers are becoming increasingly available but can come at a high cost. To that end, there are plenty of online resources to help you advertise your product or service using YouTube, TikTok, Instagram, and Facebook. Primarily, video provides a visual connection from a business to its customer.
Every business can harness the power of video. For example, use high-quality video to introduce your business team. Share a message from your business or promote a special. Further, provide instructional information about how to use a product or capture special events. Don’t forget to include your call to action in each video to reinforce your purpose. Truly, there is no limit to the extraordinary ways you can highlight your organization using video marketing.
8. Impress With Infographics
A bold, striking infographic is a great tool to showcase the qualities that make your business unique and stand apart. Enlisting a freelance graphic designer and purchasing design software can get pricey. The learning curve for certain software can also be discouraging. Luckily, easier-to-use resources like Canva, Snappa, and Visme exist. Indeed, these tools will help you build beautiful infographics to connect to your current customers and reach new audiences.
9. Create Conscious Content
No matter the marketing methods or solutions your business chooses to use, it’s important to create and disseminate your info in the most effective and informative way. Therefore, consciously consider the most appropriate methods that you’d like to use to market your business. In other words, think through the tools your organization needs in its toolbelt. Is an email marketing campaign more appropriate than video?
No matter the chosen solutions, concentrate on the customer’s experience. Accordingly, focus on how your customer will feel. For example, after reading your blog post or email marketing piece, what is your audience’s perception of your business? Specifically, consider the emotion and impression of the individual who will watch your video, listen to your podcast, or attend your webinar.
10. Call For Help - Twin Oaks Technology Is Here To Serve You
Marketing and promoting a business is a full-time commitment. Often, large and small businesses are overloaded with projects. With and without a marketing representative or team, many organizations simply do not have dedicated time for promotion and optimization. Twin Oaks Technology is an affordable, one-stop digital marketing solution. Specifically, we take a no pressure approach to promote your business. We remove the stress and let you focus your valuable time on running your business. Call us today for a free consultation: (731) 281-1210.